Lead Strategic Marketing and P&L ownership for a promotional and non-promotional portfolio across retail and tender channels, spanning OTC, prescription, food supplements, and dermatological brands. Member of the Local Board.​

Managed $150M net revenue (£13M) across three business units and two commercial channels (private and public/tender). Led end-to-end P&L, investment allocation, Joint Business Planning with key accounts, and full sales team leadership.​

​Full P&L ownership (~$30M) across sales management, marketing strategy, investment planning, pricing, channel expansion, and talent development. Led a team of 45 people.

Commercial Excellence Head — Andean Region             Jul 2016 – Oct 2018  ·  Bogotá, Colombia

Built and led the Commercial Excellence function from scratch across four countries, overseeing omnichannel strategy, CRM deployment, targeting, and sales force capability development.

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Marketing Manager — Consumer Health                        Oct 2013 – Jun 2016  ·  Quito, Ecuador

Managed the Consumer Health product portfolio in Ecuador, covering brand strategy, promotional and sales budget, product launches, and forecasting.

• Expanded access to renal disease therapies reaching an additional 10% of the affected patient population through strategic tender agreements.

• Coordinated market access strategies in Ecuador and Colombia, engaging key opinion leaders and institutional accounts.