Areas of Expertise

Leadership & Strategy

Organizational Transformation: Built commercial excellence functions from zero followed by launch of digital commercial area, transitioning the organization from traditional to full omnichannel engagement.

Revenue Growth & Business Development

P&L Management: Owned P&Ls of up to $150M across in South Pacific countries, delivering 5% compound annual growth over three years.

Commercial Excellence & Market Access

Omnichannel Strategy: Increased HCP coverage by 20% across South Pacific countries using the existing sales force through improved targeting and digital channel integration.

Interpersonal & Soft Skills

Emotional Intelligence & Cultural Adaptability: Cross-cultural agility comes by default — proven effectiveness leading diverse teams across many countries, with a leadership style built on empowerment, trust, and wide business vision.

Career Highlights

$150M P&L, 3 Countries, 5% CAGR

Led commercial operations across Chile, Ecuador, and Peru across three business units — delivering 5% compound annual revenue growth over three years and earning the company's Recognition to Excellence award for sales accuracy.

Turnaround to +34% Growth

Drove Chile Personal Health Care ($30M P&L, 45-person team) to +13% sales growth in Year 1 and +34% in Year 2, while simultaneously integrating two separate teams and cultures following the M&A.

Built a Region's Commercial Infrastructure from Zero

Created the Commercial Excellence function for four Andean countries from a blank page — deploying Veeva CRM (now the industry gold standard), designing omnichannel strategy, and increasing physician coverage by 20%, reaching 18,000 HCP calls monthly with no additional headcount.

Digital Transformation of a Traditional Pharma Business