Areas of Expertise

Leadership & Strategy

Organizational Transformation: Built commercial excellence functions from zero across four countries in the region followed by launch of Chile's digital commercial area, transitioning the organization from traditional to full omnichannel engagement.

Revenue Growth & Business Development

P&L Management: Owned P&Ls of up to $150M across three business units (Primary Care, Vaccines, HIV) in Chile, Ecuador, and Peru, delivering 5% compound annual growth over three years.

Commercial Excellence & Market Access

Omnichannel Strategy: Increased HCP coverage by 20%, reaching 18,000 monthly physician calls across South Pacific countries using the existing sales force through improved targeting and digital channel integration.

Interpersonal & Soft Skills

Emotional Intelligence & Cultural Adaptability: Cross-cultural agility comes by default — proven effectiveness leading diverse teams across Chile, Colombia, Ecuador, and Peru, with a leadership style built on empowerment, trust, and wide business vision.

Career Highlights

$150M P&L, 3 Countries, 5% CAGR

Led commercial operations across Chile, Ecuador, and Peru across three business units — delivering 5% compound annual revenue growth over three years and earning the company's Recognition to Excellence award for sales accuracy.

Turnaround to +34% Growth

Drove Chile Personal Health Care ($30M P&L, 45-person team) to +13% sales growth in Year 1 and +34% in Year 2, while simultaneously integrating two separate teams and cultures following the M&A.

Built a Region's Commercial Infrastructure from Zero

Created the Commercial Excellence function for four Andean countries from a blank page — deploying Veeva CRM (now the industry gold standard), designing omnichannel strategy, and increasing physician coverage by 20%, reaching 18,000 HCP calls monthly with no additional headcount.

Digital Transformation of a Traditional Pharma Business