Pharmaceutical Industry transformation

Since 10 years ago Pharmaceutical Industry has started a transformation process in two aspects: digitalization and specialization.

Regarding digitalization, Pharma Industry has adopted or included several digital tools to reach either their internal and external customers. One of those tools is Veeva, which is a powerful CRM with a huge of options to follow your sales force team and also to have customer information as a small example of its capabilities. Besides, technology tools has allowed to reach customers, patients and clients expanding coverage and giving more access to information in real time.

Go through specialization, Pharma Industry has been changing the got to market model moving from primary care portfolios to specialized portfolio. There are some reasons to do that, but two of them are strong impact of generics that affect primary care portfolio innovation and maintenance and for the other hand specialized portfolios are paid by governments and use to manage high costs.

Based on those aspects, Pharma Industry are oriented to technology with a strong digitalization and also to specialized products.